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Packaged Bread Continues To Slide, As Healthful, “Decadent,” Foods Surge

March 28, 2017: 12:00 AM EST
Two seemingly contradictory trends – convenient, healthful nutrition and “decadent” indulgence – are driving the bakery and snacks markets, according to various research companies. Subcategories like gluten-free and ethnic breads are also thriving. Last year, bakery products market value in the U.S. was $32.3 billion, while the snacks market is forecast to grow at a CAGR of 3.4 percent to 2026.The loser in the surge of consumer preferences for more natural ingredients over processed ones, even in extravagant snacking, remains packaged leavened bread, which has suffered in volume (down 2.7 billion tons) and value ($11. 3 billion) since 2011.
Gill Hyslop, "Future of US Bakery and Snacks Driven by Healthy Indulgence, Say Analysts", BakeryAndSnacks.com, March 28, 2017, © William Reed Business Media SAS
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