Pandemic Gives Rise To Behaviors That Offer Snack Marketing Opportunities

September 23, 2020: 12:00 AM EST

The global onslaught of the coronavirus pandemic has convinced many consumers to commit to staying healthy. Market watchers say forward-looking bakery and snack producers can take advantage of that trend, and related sub-trends, by introducing products that balance consumer health concerns with affordability. Among the emerging concerns and trends that snack makers should focus on are: gut health and immune function; plant-based nutrition; weight management and metabolic health; combatting feelings of anxiety and stress with indulgent foods that also offer good nutrition; increasing interest in tailored, personalized nutrition; and increasing interest in value-based shopping, including a growing demand for basic pantry staples, stimulating trade-downs to private labels, and increasing traffic to value retailers.[Image Credit: © Free-Photos from Pixabay]

Gill Hyslop, "Snack Chat: The six emerging behavioral shifts creating snacking opportunities in the increasingly uncertain business environment", BakeryAndSnacks.com, September 23, 2020, © William Reed Business Media Ltd

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