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Pandemic Wreaks Havoc On Healthful Snacks: Is There Light At The End Of The Tunnel?

June 24, 2020: 12:00 AM EST
The coronavirus pandemic’s stay-at-home orders gave a boost to conventional comfort foods, including salty snacks. Cracker sales jumped nearly 40 percent Y-O-Y in March; sales of Lay’s and Tostitos were up 32 percent and 42 percent, respectively. But that had a dampening effect on sales of new healthful snacks with ingredients like cassava and chickpeas, and with flavors such as basil, avocado, and sweet chili. Over time, consumers are likely to come back to these innovative BFY snacks, though a persistent economic downturn may keep consumers from buying non-essentials, including snacks of all kinds. The good news? A post-recession period could spark demand for premium, innovative options, including snacks that deliver vitamins and minerals, probiotics, fiber, collagen, and cannabidiol.[Image Credit: © UpliftFood]
Monica Watrous, "Snack trend evolution", Food Business News, June 24, 2020, © SOSLAND PUBLISHING COMPANY
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