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Panera Hopes To Convince Consumers That Bread – Especially Its Bread – Is Good For You

October 17, 2018: 12:00 AM EST
A company with the word “bread” in its name has a ready-made problem in the era of low-carb eating: how to convince consumers that bread is not only not harmful, it’s actually good for you. Panera Bread CEO Blaine Hurst, noting that consumers need to know that bread is definitely not a problem, says his company is rolling out a whole-grain policy and a streaming television show that highlights how healthful bread can be. Panera announced it has begun labeling its bread to list whole grain content per slice, roll, or bagel, and on breads made with more than 50 percent whole grains. The company wants to make things more straightforward, both setting itself apart from the competition and educating customers. Its original series ("Food Interrupted," streaming online and on the chain's Facebook page) rarely mentions Panera, instead focusing on different types of foods. It kicks off with a grain-centric episode starring New York City chef Marcus Samuelsson.[Image Credit: © Panera Bread]
"Panera is reinventing bread as 'healthy' as sandwich chains like Quiznos and Subways struggle to survive", Kate Taylor, October 17, 2018, © Business Insider
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