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Paris Baguette Plans Aggressive Expansion Over Next Decade

February 28, 2019: 12:00 AM EST
The CEO of fast-casual bakery Paris Baquette, founded in South Korea in 1942, has big plans for expansion of the chain in the U.S. Paris Baguette has only 75 locations here, though there are more than 3,000 in France, Korea, Singapore, Vietnam, and China. Jack Moran, a former CEO of international bakery-restaurant chain Le Pain Quotidien, plans to open at least 1,000 U.S. cafés by 2030, with 38 opening this year. That includes a 50 percent increase in company-operated cafés and a 120 percent increase in the number of U.S.-franchised cafés. In addition, Moran will introduce U.S. customers to a more upscale version of Paris Baguette – Maison de PB – which will debut Singapore this year, and in Manhattan in 2020. Why the switch from Le Pain Quotidien to Paris Baguette? "I was knocked out by the quality and breadth of the baked goods selection," Moran said.[Image Credit: © Paris Baguette USA Inc]
Cherryh Cansler, "How Paris Baguette CEO plans to open 1,000 U.S. locations", Fast Casual, February 28, 2019, © Networld Media Group
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