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PeaTos Brand Upgrade Brings All Plant-Based Snacks

March 1, 2022: 12:00 AM EST
Launched in 2020, PeaTos expects to sales to reach almost $30 million this year, and has announced a new brand image, featuring the face of the PeaTos kid-friendly character DJ_P, as well as a move to go all in with plant-based snacks by replacing the traditional corn base with peas and all-natural, non-GMO ingredients. The brand claims each serving has twice the protein and three times the fiber of leading salty snacks like Cheetos and Funyuns, but with fewer calories and less fat and sodium, and no dairy. PeaTos flavors are Classic Cheese Curls, Fiery Hot Curls, Classic Onion Rings, and new Crunchy Pizza Rings, which will debut in March 2022. PeaTos can be found at some 4,700 retailers nationwide, including Kroger and Sprouts, and online at Peatos.com, SamsClub.com and Amazon.com. In 2021, the company closed a Series B funding round led by Post Holdings, Inc. that also included the former head of global R&D at PepsiCo, Carlos Barroso, and Apu Mody, former president at Mars Food.
"A Snack That Tastes as Good as Cheetos® Made From Plants and Loved by Kids?", Business Wire, March 01, 2022, © Business Wire
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