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Peatos Introduces New Packaging And Marketing Campaign

May 20, 2022: 12:00 AM EST
Vegan snack brand PeaTos has introduced updated packaging alongside a new marketing campaign. The new packaging introduces a female ambassador called DJ_P, designed to appeal to kids. PeaTos has seen success amongst children and families due to its positioning as a healthier alternative to junk foods such as Cheetos and Funyuns. PeaTos replaces the traditional corn base with peas, making the snack high in protein and fiber, along with fewer calories, and less fat and sodium. To support its new packaging, PeaTos is launching a new marketing campaign consisting of in-store and trade promotions, consumer marketing, digital engagement and public relations.
Gill Hyslop, "'Holy Grail of snacking' banks on mega plant-based trend and kid power", BakeryAndSnacks.com, May 20, 2022, © William Reed Ltd
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