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PepsiCo Plans Aggressive Push for Lifewater Range

June 18, 2009: 10:29 AM EST
PepsiCo is launching an aggressive marketing campaign for the two new zero-calorie flavors in its SoBe Lifewater range. Lifewater is sweetened with PureVia, a stevia extract, and contains antioxidant vitamins C & E, essential B vitamins and herbal ingredients. The two new flavors are Acai Fruit Punch and Mango Melon, adding to the three already in the range. Social media such as Twitter and Facebook will be used in the marketing campaign, as well as more conventional tools such as sampling, advertising and events.
"PepsiCo's SoBe Lifewater to Introduce Two New Zero-Calorie Flavors ", Reuters, June 18, 2009, © PRNewswire
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