We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

PepsiCo Plans Aggressive Push for Lifewater Range

June 18, 2009: 10:29 AM EST
PepsiCo is launching an aggressive marketing campaign for the two new zero-calorie flavors in its SoBe Lifewater range. Lifewater is sweetened with PureVia, a stevia extract, and contains antioxidant vitamins C & E, essential B vitamins and herbal ingredients. The two new flavors are Acai Fruit Punch and Mango Melon, adding to the three already in the range. Social media such as Twitter and Facebook will be used in the marketing campaign, as well as more conventional tools such as sampling, advertising and events.
"PepsiCo's SoBe Lifewater to Introduce Two New Zero-Calorie Flavors ", Reuters, June 18, 2009, © PRNewswire
Domains
Brands & Marketing
Advertising
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Press Release
Products & Brands
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.