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PepsiCo’s Indian Bottler Drops Plans To Sell Competing Salty Snack

November 16, 2017: 12:00 AM EST
Following discussions with PepsiCo, Indian bottling company RJ Corp shelved plans to sell salty snacks under the Kaabuli brand, which competes directly with PepsiCo’s Kurkure snack brand. RJ Corp, PepsiCo’s largest bottler, has a noncompete agreement with PepsiCo in the beverage market. However, “both companies leverage synergies across the former’s retail and hospitality ventures,” according to The Economic Times.
Ratna Bhushan, "RJ Corp withdraws plans to launch salty snacks under Kaabuli brand", The Economic Times, November 16, 2017, © Bennett, Coleman & Co. Ltd
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