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October 8, 2021: 12:00 AM EST
The British healthy snack bar company, which raised the cash on Seedrs with backing from 345 investors, plans to spend the cash on a marketing campaign to boost brand awareness, investment in NPD, staff, and in-store activation. Perkier's range of snack bars are available online and in more than 5,000 stores in the U.K., including Sainsbury's, Morrisons, and Asda. The company, which says its snacks contain 60 percent less sugar and 100 percent more fiber than competitors, also makes protein balls and porridge pots. Retail sales increased 16 percent last year and have accelerated in 2021, growing 86 percent in the latest quarter.
Edward Devlin, "Perkier closes £1m funding round", thegrocer.co.uk, October 08, 2021, © William Reed Business Media Ltd
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