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Pet Care Fastest-Growing Home Care Segment Online, L2 Says

June 1, 2016: 12:00 AM EST
Among the home care categories, the pet care industry was the fastest-growing segment in 2015 in terms of e-commerce, according to L2's 2016 Home Care report. Although still a fragmented market with no clear leader yet, online sales of pet care products grew 55 percent to reach $760 million during the year. Despite online retailers' level of sophistication, pet care brands did not excel in digital, the market research firm said.
Homa Zaryouni, "Pet Care Has Highest E-Commerce Penetration in Home Care", L2 Daily, June 01, 2016, © L2 Inc.
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