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Philippines-Based Snack Firms Target Australian Market

March 22, 2022: 12:00 AM EST
Filipino food manufacturers and trade agencies have launched the Cookie Jar Project, a four-month campaign to promote Philippine-made snacks in Australia. The effort is being led by the Philippine Trade and Investment Center in Sydney, the Export Marketing Bureau and firms under the Department of Trade and Industry's snack food cluster. The organizations are planning to promote Filipino snack products through a social media campaign as well as promotions in selected Filipino-Asian supermarkets and mainstream retailers. Major players looking to enter mainstream retailers are Monde Nissin Corp., Universal Robina Corp., Liwayway Marketing Corp., Leslie Corp., and Brand Exports Philippines. New players that have yet to enter the Australian market are actively looking for importers and distributors. Philippine exports of biscuits and confectionery products amounted to $140.4 million last year, $5.39 million of which was purchased by Australia.
Anna Leah E. Gonzales, "PH snack firms eye Australian market", The Manila Times, March 22, 2022, © The Manila Times
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