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June 8, 2021: 12:00 AM EST
The co-founder of the Brooklyn, N.Y., maker of Pipcorn puffed cheese snacks and crackers says new product development is still focused on bagged salty corn-based snacks. Jennifer Martin says “the sky’s the limit” when it comes to high-quality corn-based salty snacks, mainly because many classic nostalgic snacks – made with GMOs and artificial ingredients – could be replicated “in a natural way.” But in the long term the company has a lot of other ideas, completely outside of salty snacks, that focus on a high-quality corn ingredient. And, Martin notes, that there are other seeds, ancient grains perhaps, that are worth looking at. “We’re not tied to corn,” she says. “We’re corn today, but there’s definitely an opportunity to grow outside of corn in the future.”
Monica Watrous, "The past, present and future of Pipsnacks", The Baking Business, June 08, 2021, © SOSLAND PUBLISHING COMPANY
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