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Pladis Expands Non-HFSS Portfolio With New Recipe For Twiglets

May 31, 2022: 12:00 AM EST
Snacking company Pladis is updating the recipe for Jacob’s Twiglets to make the snack non-HFSS. Though the new Twiglets recipe contains 60 percent less salt, Pladis claims the new recipe has performed well during comprehensive consumer testing. This reformulation comes alongside a redesign of the entire Jacob’s Twiglets portfolio. The new look will put greater emphasis on the health benefits of Twiglets, such as its high fibre and wholegrain content, as well as communicating that the product is oven-baked, not fried.
David Shrimpton, "Pladis expands non-HFSS portfolio with new recipe for Twiglets", Talking Retail, May 31, 2022, © Talking Retail
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