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Popchips Announces Brand Overhaul

April 6, 2022: 12:00 AM EST
BFY snack brand Popchips has announced a complete brand overhaul, including updated packaging design and the debut of two new flavors. Popchips’ brand update follows better consumer understanding from in-depth market research. Its new packaging is bolder and more modern and includes playful typography and bright colors on a black backdrop. Popchips’ two new flavors, Fiery Buffalo and Fully Loaded, were inspired by consumer demand for exciting and flavorful healthy snacks. The new flavors are currently available online at Popchips.com, Amazon, and Kroger stores nationwide.
"Salty Snack Brand Popchips overhauls its branding and launches new flavours", PotatoPro , April 06, 2022, © Food Innovation Online Corp./PotatoPro
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