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Popchips Introduces Healthier Popcorn Range to Attract Adult Consumers

September 5, 2023: 12:00 AM EST
KP Snacks, through its Popchips brand, is launching a new line of non-HFSS popcorn in two flavors: salted and sweet & salty. The move is aimed at expanding the Popchips portfolio and attracting new adult consumers to the popcorn category and reflects the brand's efforts to tap into the growing demand for healthier snack options. The Popchips popcorn will be available in a sharing bag format at an initial price of £2. 
Rafaela Sousa, "Popchips enters popcorn category with non-HFSS range", FoodBev Media , September 05, 2023, © FoodBev Media Ltd
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