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Popularity Of Protein-Based Foods And Beverages Persists

August 20, 2021: 12:00 AM EST
An executive at Irish taste and nutrition company Kerry says foods naturally rich in protein (e.g., yogurt) as well as foods that have been fortified with protein continue to sell well. New protein-based product launches increased 12 percent from 2018 to 2020. Among the trends driving the popularity of protein: heightened focus on nutrition and health during the pandemic; increased sensitivity to sustainability, climate change, and the environment; increased popularity of protein foods among mainstream consumers; and increased development of new protein sources. The demand for high protein snacks has significantly increased, driven by consumers seeking “better for you” convenient snacks. A lot of innovation has focused on clean-label snack formulations, with natural claims important in the protein bar category.
Jim Cornall, "A dive into high protein trends, claims and applications", DairyReporter.com, August 20, 2021, © William Reed Business Media Ltd
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