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Post Holdings Introduces High-Protein Cereals, Cereal-Based Snacks

February 8, 2021: 12:00 AM EST
The 126-year-old St. Louis, Mo.-based breakfast cereal company says its efforts to drive innovation have resulted in a higher protein cereal range as well as a line of snacks based on some of its iconic cereals, CEO Robert Vitale said during a recent analyst conference call. The company is “cautiously optimistic” about the successful limited-distribution launch of its new Premier Protein line that “delivers great-tasting cereal with high protein.” The new snack products include Cocoa Pebbles Crisps, Fruity Pebbles Crisps, Honeycomb Big Bites, and Chocolate Honeycomb Big Bites. The snacks feature the same flavors as the breakfast cereals but come in “larger, more portable and snackable forms.”
Eric Schroeder, "Post pursues fundamental cereal category innovation", Baking Business, February 08, 2021, © SOSLAND PUBLISHING COMPANY
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