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Post Launches Sweet Dreams Cereal To Encourage Healthy Sleeping

January 26, 2023: 12:00 AM EST
Post Consumer Brands has debuted Sweet Dreams, a line of cereals aimed at encouraging healthy sleeping patterns. Marketed toward adults, the cereal targets an evening snacking occasion that can become part of a consumer’s evening routine. The cereal is launching in two lavender and chamomile-infused flavors: Blueberry Midnight and Honey Moonglow. Both varieties contain a blend of vitamins and minerals, including vitamin E, zinc, folic acid and B vitamins, which promote natural melatonin production.
Gloria Cowdin, "New Post cereal encourages healthy sleeping: Sweet Dreams cereal", Food Business News, January 26, 2023, © SOSLAND PUBLISHING COMPANY
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