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PowerBar Unveils Clean-Label Protein Products

August 1, 2016: 12:00 AM EST
Energy snack company PowerBar has launched a line of “clean” protein bars and drinks. They contain no artificial sweeteners, colors, or flavors, but deliver 2,000 mg. of sugar plus a stevia-based no-calorie sweetener and “high quality” whey protein. The 70-calorie clean whey protein drink is made with 15 g. of whey protein and seven other ingredients, but no sugar. A company representative said the new clean whey product line “is just another step in our journey to become more transparent.”
"PowerBar Launches Clean Whey Product Line", News release, PowerBar, August 01, 2016, © PowerBar
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