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Pretzels Offer A Good Balance Between Indulgence And Better-For-You, IRI Says

September 29, 2020: 12:00 AM EST
Analysts at IRI advise pretzel bakers that shoppers looking for a balance between indulgent and better-for-you snacks, especially during the pandemic, can find that balance in pretzels, for several reasons. Pretzel snacks often feature savory and higher-protein doughs that fit well in several trending diets, including low-sugar, high-protein, and plant-based diets. As bakers struggle with the impact of the coronavirus pandemic, they can implement several tactics to drive growth for the category and their own sales. Highlighting health and wellbeing claims on snack packaging is a good place to start. They can also share at-home consumption ideas with consumers that will engage and excite them with options for versatile shelf stable and frozen pretzels. Lastly, bakers should adapt prices and sizes “to ensure a good mix, price and value in conjunction with private label across channels to maximize foot and click traffic as well as sales,” said IRI analyst Sally Lyons Wyatt.[Image Credit: © Couleur from Pixabay]
Nico Roesler, "Pretzels with a healthy-halo poised to succeed in COVID era", Baking Business, September 29, 2020, © SOSLAND PUBLISHING COMPANY
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