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August 2, 2021: 12:00 AM EST
India’s Nuffoods Spectrum magazine says the country’s younger food and beverage entrepreneurs are focusing on snacks and other foods and beverages that boost immunity to ward off chronic disease, rather than just to maintain health. New products appearing on the market use natural and convenient food ingredients packed either in the form of novel recipes, supplements, snacks or beverages targeting women’s health, protein sufficiency, nourishing snacks, and ready-to-drink mixes. New products emphasize specific health conditions such as mental well-being, proper sleep, menstruation, healthy skin, etc., using natural ingredients. A pharmaceuticals executive sees GenZ (born in the late 1990s) as “the new wellness consumer who appreciates the goodness of natural and organic health alternatives,” such as Ayurveda.
Dr. Manbeena Chawla, "Smart foods turn healthy trendsetters!", Nuffoods Spectrum, August 02, 2021, © Nuffoods Spectrum
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