Pringles Hopes To Shed Its “Nightmare” Environmental Packaging Image

September 12, 2020: 12:00 AM EST

The Kellogg’s brand is revamping its iconic cylindrical packaging in the U.K. to be more environmentally friendly. Pringles was dubbed the greatest villain of the recycling world because of its foil-lined cardboard tubes, metal bases, tear-away lids, and plastic caps – “a nightmare to recycle due to the combination of materials present,” according to the Recycling Association. Kellogg’s is testing a tube made of widely recyclable paper, allowing customers to dispose of the packaging with their regular household recycling. The new tubes are being sold at three Tesco stores in East Anglia as part of a six-week trial. If successful, the tubes (with plastic and cardboard lids) will be introduced to shops more widely across Europe. Kellogg’s pledged in 2018 to make all its packaging reusable, recyclable, or compostable by end of 2025.[Image Credit: © Kellogg NA Co.]

Katie Grant, "Pringles trials eco-friendly packaging to allow snackers to put tubes in with their recycling", Industrial Goods Monitor Worldwide, September 12, 2020, © JPI Media Publications Ltd.

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