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Pringles Launches Multigrain Range Campaign

February 24, 2023: 12:00 AM EST
Pringles has launched a new brand campaign, created by Grey London, to promote its healthier Multigrain range. The campaign features three friends sharing Pringles Multigrain chips and admiring a pet hamster, which performs electronic music with a keyboard and lightshow. The campaign’s tagline is ‘same, yet wonderfully different’ to appeal to consumers looking for new yet familiar eating experiences. In addition, hamster gig posters have been produced and fly posted across London and shared on social channels to tease the launch of the campaign. The spot will run across TV, video on demand channels and across social media in the UK until March 15th. 
Josie Shand, "Pringles launches new campaign to promote Multigrain range", Creativebrief , February 24, 2023, © Creativebrief UK Limited
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