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Private Equity Firm Buys Controlling Stake In Organic Cracker Brand

December 23, 2021: 12:00 AM EST
San Francisco Equity Partners (SFEP) has acquired a majority stake in Rustic Bakery, a pioneer and market leader in organic and specialty foods, and “one of the highest-velocity specialty cracker brands in the market.” Founded in 2005, Rustic Bakery markets a growing portfolio of artisanal products, including crackers, crisps, cookies, and biscuits. The company manufactures its organic, non-GMO products with locally sourced ingredients at its California production facility, where it controls a proprietary production process. Rustic Bakery’s products are sold in more than 5,000 stores in North America across multiple distribution channels, including conventional and natural grocery, club, ecommerce, specialty, and foodservice. Financial terms were not disclosed.
"San Francisco Equity Partners Acquired Majority Stake in Specialty Foods Leader Rustic Bakery", BUSINESS WIRE, December 23, 2021, © BUSINESS WIRE
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