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Private Equity Firm Buys Majority Stake In U.K. Snack Maker

January 22, 2021: 12:00 AM EST
London-based Exponent Private Equity has acquired a majority interest in snack maker Proper, whose revenues soared 50 percent in 2020 despite the pandemic-caused loss of out-of-home sales of its popcorn and better-for-you lentil chips.  Exponent will combine Proper with its Eat Real brand to form a new company under a new joint CEO whose mission will be to become a powerhouse in the BFY snack category. Eat Real has a range of lentil, quinoa, and hummus chips and is part of the Indian snacks group Cofresh, which Exponent acquired in June 2020 and incorporated into its Vibrant Foods platform.
Edward Devlin, "Proper joins forces with Eat Real in new Exponent healthier snacking play", thegrocer.co.uk, January 22, 2021, © William Reed Business Media Ltd
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