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Promotional Campaign Exchanges Store-Bought Bread For Fresh-Milled

November 1, 2016: 12:00 AM EST
A U.S. company whose franchises make bread from fresh-milled whole grains recently launched a promotional campaign to spread the word about its products. The National Bread Challenge of Great Harvest Bread Co. coincided with National Bread Month (November). Consumers could bring in to any of 200 franchises on three specific days (ending on the 12th) a processed store-bought loaf of bread and exchange it for a free loaf of Great Harvest Bread. The company’s franchisees have been making bread from scratch from wheat berry grown on farms in Montana since 1976. Flour is milled in the bakeries every day, then kneaded by hand, baked and served fresh all day long.
"Bakery Franchise Announces “National Bread Challenge” in November", News release, Great Harvest Bread, November 01, 2016, © Great Harvest Bread
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