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Proper Crisps Launches Big Cut Crisps, A Line Of Thicker-Cut Potato Chips

June 12, 2023: 12:00 AM EST
Proper Crisps, a New Zealand-based brand specializing in natural potato chips, launched Big Cut Crisps, a range of thicker-cut chips. The chips are made with unpeeled golden potatoes and are hand-cooked slowly, resulting in a bigger crunch and a fluffy texture in the middle. Big Cut Crisps have a 4 Health Star rating and come in four flavors: Marlborough Sea Salt, Cracked Pepper, Dill Pickle & Cider Vinegar, and Smoked Paprika. The chips are available at selected IGA stores and specialty retailers nationwide, priced at $6.50 per 140g pack.
Kaycee Enerva, "Proper Crisps introduces Big Cut, bigger chips with a fluffy centre", Inside FMCG, June 12, 2023, © Octomedia Pty Ltd
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