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Proper Marketing Could Boost Foods Made With Discarded Ingredients

December 14, 2017: 12:00 AM EST
A Drexel University study found strong evidence that value-added surplus food products (VASP) – made from discarded ingredients – would find consumer acceptance and even preference. In addition, the researchers said, converting surplus foods into value-added products would feed people, create opportunities for employment and for entrepreneurship, and lower the environmental impact of wasted resources. Specifically, the study found that participants: identified value-added foods as a unique category, separate from organic and conventional foods; preferred the label terms upcycled and reprocessed to other terms, such as rescued or reclaimed; and said consuming value-added products will generate greater benefits to others than themselves.  [ Image credit: © Sofi Pechner/Martha Stewart  ]
Will Chu, "Finding Value in Surplus Food: Study Finds High Levels of Consumer Acceptance", FOODnavigator.com, December 14, 2017, © William Reed Business Media Ltd
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