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Protein-Based Beverages From Foundation Fitness Now On Walmart Store Shelves

November 22, 2018: 12:00 AM EST
Foundation Fitness’s four newly-launched brands of canned protein beverages are now available in 2,500 Walmart stores. Each line – protein water, protein nutritional shake (made of whey), plant protein shake, and coldbrew with collagen – comes in a variety of flavors. Minimum amount of protein is 20 g per serving (in the collagen coldbrew), with the highest at 30 g per serving (the nutritional shake). The company debuted the brands earlier this month at the National Association of Convenience Stores (or NACS) show, an indication of its strategy to focus on convenience stores and gas station retailers as well as mass grocery retailers.
Adi Menayang , "Protein drink newcomer Foundation Fitness launches at Walmart nationwide", Beverage Daily, November 22, 2018, © William Reed Business Media Ltd
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