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ProV Foods Launches Affordable On-The-Go Line ProV Minis

February 6, 2023: 12:00 AM EST
Indian dried fruits and snack brand ProV Foods has launched ProV Minis, a range of on-the-go 18g packs of flavored nuts. At 20 rupees a pack, ProV Foods hopes the affordable price point will persuade consumers to choose its product over unhealthier options. ProV Minis are available to purchase at modern trade stores and online on its website.
Hui Ling Dang , "‘Huge growth potential’: India’s ProV Foods seeks to combine affordability and health benefits to gain snack market share", Food Navigator Asia, February 06, 2023, © William Reed Ltd
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