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Pulse-Based Peatos Snack Beards The Lion – Er, Cheetah – In Its Den

February 13, 2019: 12:00 AM EST
A Los Angeles-based start-up believes it is offering a more healthful alternative to the current orange-colored puffy snacks – read Frito-Lay Cheetos – that Americans love so much.  Peatos from World Peas Brand have replaced the traditional corn or potato base with a pulse (peas) base and have “cleaned up” the seasonings – all while maintaining “the explosive flavor and vibrant colors.” Peatos are a crunchy puffed snack that contain twice the protein (four grams) and three times the fiber (three grams) of competitor Cheetos. They are made with non-GMO ingredients, have no artificial flavors, no synthetic colors, and no added MSG. PepsiCo, parent company of Frito-Lay's Cheetos, last May sent a cease-and-desist letter to World Peas after Peatos began hitting store shelves. According to reports, PepsiCo said Peatos (tiger image) "is confusingly similar to and dilutes the Cheetos (cheetah image) brand." [Image Credit: © Werner Weisser]
"Junk Food Gets a Makeover as Consumers Nationwide Embrace World Peas Brand Peatos' “Better Than Junk Food” Crunchy Puffs", Business Wire, February 13, 2019, © Business Wire
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