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Pumpkin Products Are Booming, But Growth Is Slowing Down

September 5, 2017: 12:00 AM EST
Despite an explosion in pumpkin-based products, market data from Nielsen shows that pumpkin product growth has slowed to six percent from last year’s ten percent, and 20 percent in 2013. A Nielsen analyst said it is highly likely that “we’ve hit pumpkin peak, though every year brings a new crop – an “almost endless assortment” – of pumpkin flavored foods. General Mills, for example, sells more than a dozen pumpkin products, including yogurts, granola bars, baking mixes – even pumpkin spice Cheerios. According to Nielsen, sales in the category reached a record high of $414 million last year; fresh pumpkin sales reached $121 million, a five percent increase from the year before.  [ Image credit: © General Mills  ]
Angelica LaVito, "Pumpkin Season is Officially Here, But Excitement May Be Slowing", CNBC, September 05, 2017, © CNBC LLC
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