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PureK Holdings To Acquire Women’s BFY Snacks Brand

March 3, 2021: 12:00 AM EST
The Vancouver, B.C.-based food company focusing on CBD products and plant-based foods and beverages said it plans to acquire Tru Brands Inc., a health and wellness brand specializing in nutritious snacks for women, for $7.5 million. Founded in 2018 under the female-led parent company TruWomen, Tru Brands products are sold online and at U.S. retailers, including Target and Costco. The company’s dessert-inspired protein bars are made with plant-based ingredients such as cassava, cacao, and brown rice protein, and are certified vegan, gluten-free and kosher, as well as dairy- and soy-free, non-GMO verified, and free of sugar alcohols. PureK will acquire 100 percent of the issued and outstanding shares of Tru Brands.
"PureK Holdings Corp. to Acquire -TRUBAR' Nutrition Brand in Latest Addition to Its Plant-Based Wellness Portfolio", GlobeNewswire, March 03, 2021, © GlobeNewswire, Inc.
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