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Quaker India Launches Oats Muesli Range

September 30, 2022: 12:00 AM EST
Quaker has entered the ready-to-eat cereal segment in India with its Oats Muesli range, which includes two flavours - Fruit & Nut and Berries & Seeds. Each contains five grains - oat, rice, barely, wheat and corn. Quaker is utilizing fitness and lifestyle influencer-led advertising to target millennial consumers.  
Shreya Negi , "Quaker has forayed into ready-to-eat segment with Oats Muesli to target time-crunched millennials: Sonam Bikram Vij", Best Media Info, September 30, 2022, © BestMediaInfo.com
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