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Rappers File Suit Against Walmart And Post, Alleging Sabotage Of Their Snack Brand

February 8, 2024: 12:00 AM EST
A lawsuit filed by Snoop Dogg and Master P, two rappers, alleges that Walmart and Post Consumer Brands failed to stock their cereal brand Broadus Foods on shelves but rather hid the products in storerooms to sabotage the brand. The suit also alleges that the rappers asked Post Consumer Brands to support one of the products, Snoop Cereal, but instead Post tried to acquire the brand, an approach the rappers declined. Post also offered to enter a partnership agreement with Broadus Foods, an offer that was also declined because the brand owners didn’t trust Post’s intentions. Walmart said it would respond to the allegations once it is served with the complaint; Post said there was little consumer interest in the cereal. 
Jonathan Franklin , "Snoop Dogg and Master P sue Walmart and Post for trying to sabotage their cereal", NPR, February 08, 2024, © npr
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