Raw Pressery Juice Relies On Ethics, Innovation, Technology In Fast-Growing Market

In a recent interview, Sreejit Nair, sales director of India’s Rakyan Beverages, said its Raw Pressery juice brand is applying advanced technologies to maintain market leadership in clean-label, cold-pressed juices. The fruit-based beverage category has grown at a CAGR of more than 30 percent over the past decade, thanks to the rise of health-conscious beverage consumers looking to avoid preservatives, chemicals, sugar, and artificial colors. The company uses HPP (high pressure processing) technology to pasteurize its juices, made with fresh fruits and vegetables sourced from farmers across India and abroad. The pasteurization method extends the shelf life of the juices to 21 days. Robotics and inventory automation ensure proper warehousing. The supply chain is using digitization to control costs, quality, temperature, and time. The company is also working with technology developers to create heat sensing devices that help maintain chiller temperature. In terms of innovation, the company recently launched a cold-pressed almond milk in coffee, cacao, and turmeric flavors. This year it expects to introduce a grapefruit-flavored juice, and to extend its product line to both chilled and ambient retail shelves.