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Reb-A Set To Supercharge The “Natural” Sweetener Market

January 6, 2010: 01:05 PM EST
The sweetener industry apparently has its “first commercially viable, natural, zero-calorie product that tastes like sugar,” according to this NeutraceuticalsWorld analysis. After two decades of research, and favorable FDA rulings, stevia-based sweeteners, particularly Reb-A , are rapidly capturing the interest of consumers and food and beverage makers. Reb-A, an industry exec says, is “one of the sweetest and best-tasting steviol glycosides found in the stevia leaf.” Market researcher Mintel predicts that the value of U.S. retail sales of stevia and Reb-A in tabletop sweeteners and in foods and beverages could expand to $2 billion by the end of 2011.
Lisa Schofield, "‘Natural’ Sweeteners: The Reb-A Factor", NutraceuticalsWorld, January 06, 2010, © Rodman Publishing
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