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Recession Has Big Impact On Buying Behavior Of Grocery Shoppers

July 16, 2009: 08:14 AM EST
Grocery shoppers have definitely changed their buying habits because of the recession, according to an online survey from Digital Research Inc. and ThinkVyne. Of particular note: shoppers are switching to store brands from name brands, packing the larder with sale items, using coupons, and heading to the store less often. But the desire to eat nutritious food hasn't waned: only 15 percent of the 1,106 survey responders said they would be buying fewer fruits and vegetables. A tiny minority – 3 percent – expects to increase grocery spending this year.
Karlene Lukovitz, "Study Sheds Light On Grocery Behavior Shifts", Media Post , July 16, 2009, © MediaPost Communications
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