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REDESIGN: Redesigned Fanta Introduced In Latin America

May 25, 2017: 12:00 AM EST

Coca-Cola’s Fanta brand was re-introduced in Latin America with newly-redesigned bottle and logo. Marketing VP for the region, Eugenio Mendez, said brand is being reformulated with more fruit juice and 95 percent fewer calories. Mendez also noted that Colombian teenagers aged 16 to 19 participated in the redesign/reformulation.

"Fanta offers new recipe and launches presentation", La Republica, May 25, 2017, © Editorial La República S.A.S.

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