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Relaxing Snacks: A Trend Waiting To Happen?

September 29, 2020: 12:00 AM EST
The fact that Americans are sleeping poorly in 2020 and snacking more presents a marketing opportunity for snack makers who develop snacks formulated for better sleeping. More than 85 percent of Americans snack between dinner and bed time, often consuming calorie-packed treats that impair and disrupt sleep. Companies said to be toying with the idea of introducing “Better-for-Sleep” snacks, according to Financial News Media, include PepsiCo, Inc., Nestlé S.A., Mondelēz International, Inc., and Kellogg Company. An early entry into the space is NightFood Holdings, Inc. (Tarrytown, N.Y.), an emerging brand that markets ice cream formulated for relaxation and better sleep.[Image Credit: © Nightfood]
"Foods for Better Sleep Surging into Mainstream, Five Stocks to Watch Right Now", PR Newswire, September 29, 2020, © PR Newswire Association LLC
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