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Research Finds Consumers Wary Of GMOs, Especially In Kids’ Snacks

September 8, 2020: 12:00 AM EST
A survey by the International Food Information Council Foundation showed consumers were very interested in non-GMO foods and beverages. Non-GMO was the third most influential attribute behind natural and no added hormones or steroids and ahead of organic, locally sourced, and pesticide free. Oddly enough, many organic food marketers add non-GMO label claims to their products even though organic certification requires non-GMO ingredients, according to Mintel. Cargill research found that parents were “especially sensitive” to GMOs when they shopped for snack bars for their children: thirty percent said they would avoid snack bars with GMO ingredients. Twenty-one percent of parents would avoid sweet baked treats containing GMOs. A similar number indicated they would avoid GMOs in candy and salty snacks. But only 12 percent of adults said they would avoid baked goods made with GMOs. Salty snacks and snack bars scored slightly higher.[Image Credit: © Cargill, Incorporated]
Keith Nunes, "Non-GMO claim capitalizes on consumer perception of 'natural'", Food Business News, September 08, 2020, © SOSLAND PUBLISHING COMPANY
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