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June 6, 2022: 12:00 AM EST
A Europe-focused study from Glanbia Nutritionals looked at consumer attitudes relating to protein snacks. Consumers from Germany, France, Sweden and Italy were polled. The survey found that about one in six eat them once a week or more to manage appetite and energy, as well as for enjoyment, and consumers are reducing their consumption of less healthy snacks. Nearly half think protein bars are healthy snacks. Although many use snacks as nourishment and for an energy boost, more use them as a treat, and taste is the most important factor when choosing a snack. Protein content is then considered, as well as the amount of sugar it contains. The study also found that format innovation in protein snacks will become increasingly important, with interest shown for protein cookies and brownies, as well as protein crisps, protein-fortified pastries and protein bites, balls and spreads. For its part, Glanbia Nutritionals has created Crunchie Milk Protein Crisps, which can be included in bars and snacks, and also sells custom premix solutions of vitamins and minerals, with bioactive, functional and nutritional ingredients.
Gill Hyslop , "The power of protein continues to smack a punch in snacks - and expected to get bigger", BakeryAndSnacks.com, June 06, 2022, © William Reed Ltd
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