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Research Reveals Gen Z Believe Breakfast Is The Healthiest Meal

November 14, 2022: 12:00 AM EST
Research commissioned by milk alternative brand, Wunda, has revealed generational differences when it comes to eating habits. The research surveyed 2,000 British adults and found that almost half of Gen Z (46 percent) believe breakfast is their healthiest meal of the day, compared to 35 percent of adults overall. In addition, 62 percent of Gen Z consider themselves to be “health conscious”, compared with just 43 percent of adults overall. The top breakfast choices for Gen Z contain plenty of calcium (46 percent) and protein (44 percent) – such as porridge (39 percent), overnight oats (33 percent), avocado (9 percent) and smoothies (8 percent).
Andrew Young, "Gen Z believe breakfast is their healthiest meal - with over a third opting for porridge", Mirror.co.uk , November 14, 2022, © a Reach plc subsidiary
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