Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Retail Grocer Private-Label Brands Are An Evolving Threat To Major CPG Brands

March 13, 2018: 12:00 AM EST
Big CPG companies in the U.S. are beset on all sides by competition – from fast-moving start-ups exploiting evolving consumer eating trends, and also from private-label or retail store brands. Industry expert Victor Martino says the threat from grocery chain private-label is serious. It represents a paradigm shift in consumer attitudes about products and brands. Martino says U.S. consumers are getting more like Europeans who generally view private brands as simply brands. Private brand penetration there is approaching a 40 percent share of branded CPG sales. In the U.S., store-brand innovators like Trader Joe's, Kroger, Albertsons, Costco and Whole Foods – and now Walmart and German grocery chains Aldi and Lidl – are offering something beyond private label: they are quality, lower-price products that compete seriously with the big brands. Martino offers some insights for the name brand players on how to compete effectively. [Image Credit: ©   Kroger]
Victor Martino, "Why Private-Label has Reached Tipping Point in US - and What to Do", Just-Food, March 13, 2018, © just-food.com
Domains
FOOD BUSINESS NEWS
Market Segments
News
Companies
Market News
Retail
Private Label
Bakery & Cereals
Bread Revival
Geographies
Worldwide
North America
United States of America
Categories
Comment & Opinion
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.