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Retail Grocers Need To Stay Focused On The Importance Of Innovation

October 18, 2016: 12:00 AM EST
Many big food companies are working hard to innovate, constantly refreshing their product offerings, hoping to satisfy consumer appetites for new and exotic foods and flavors. Kraft Heinz, for example, recently added Aioli Mayonnaise and Korean Barbecue Sauce to its product line. But the problem, according to the Kraft Heinz Europe president, is that grocery retailers are putting limits on the array of products they offer shoppers, to the point that supermarkets are “in danger of becoming too ‘manicured’ and reminiscent of ‘libraries’.” Matt Hill said retailers should not lose focus on the need to innovate in the food industry.
Jennifer Faull, "Supermarkets Will Feel Like Dull Libraries if Bosses Don’t Support In-Store Marketing From FMCG Brands, Warns Kraft Heinz", The Drum, October 18, 2016, © Carnyx Group Ltd
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