Reuse Models Through The New Plastics Economy Lens

July 13, 2019: 12:00 AM EST

The Ellen MacArthur Foundation’s New Plastics Economy initiative published research it has conducted on how to convert some 20% of global plastic packaging into reuse models, and how this could represent a US$10 billion opportunity for business. The study looked at over 100 initiatives and interviewed more than 50 experts. The report identified six key benefits in reuse models: lower packaging and transportation from using refills in a compact form (e.g. concentrates and solids); more consumer control over the product; brand loyalty and customer retention through deposit and reward schemes; improved user experience; optimized operations, such as economies for scale in standardizing reusable packaging; and opportunities to gather information on consumer preferences by incorporating digital technologies (RFID tags, GPS, and sensors) in reusable packaging. The study also looked at four main reuse models (refill at home; refill on the go; return from home; and return on the go), and presented 69 examples, across a range of categories.[Image Credit: © ELLEN MACARTHUR FOUNDATION]

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