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June 1, 2022: 12:00 AM EST
Consumers are increasingly moving away from eating the traditional three meals a day, instead turning to frequent snacking and meal fragmentation. As the line between meals and snacks becomes increasingly blurred, consumers are becoming more concerned with the nutritional value of snacks. This is reflected in three visible trends: rise in plant-based alternatives, protein claims and lower sugar content. Innova Market Insights’ number two trend for 2022 is “Plant-Based: The Canvas for Innovation,” which reflects consumers’ desire for diet variation due to health and sustainability concerns. The popularity of plant-based products coincides with the rise of protein claims, which are also popular beyond plant-based foods, including meal replacements, sport nutrition, dairy products and cereals. Another key trend is the increased demand for sugar-reduced products and natural sugar alternatives. Innova Market Insights found the use of sweeteners in F&B launches increased globally by 3 percent from 2020 to 2021. As a result, manufacturers are developing new natural and low-calorie sweeteners. Earlier this year, Sweegen rolled out Ultratia, a new high-intensity sweetener from brazzein. In addition, Finnish confectionery brand Fazer is upcycling oat hulls to create xylitol, a sugar replacer with 40 percent fewer calories.
Elizabeth Green , "Suppliers shed light on “meal time fragmentation” and sophisticated snacking themes", Food Ingredients First , June 01, 2022, © CNS Media BV
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