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Ritz Launches Holiday Ad Featuring Family, Gay, Transgender Themes

November 12, 2020: 12:00 AM EST
The commercial from Mondelēz cracker brand Ritz features a gay couple as part of a message about the beauty of chosen families. The "Where There's Love, There's Family" commercial “sets out to remind consumers that there is strength and love in togetherness, and a blood relation isn't the only way to define family,” the company said in a statement. Vignettes in the ad show a young gay man, a child staying in a homeless shelter over Christmas, a grandmother unable to celebrate the holidays with her family, and a festive gathering with LGBTQ partygoers. The grandmother puts out a tray of hors d'oeuvres at her retirement home, and the girl in the homeless shelter shares a Ritz cracker with a man across the table from her.
Dan Avery, "Ritz takes a bite out of holiday ad space with LGBTQ-inclusive commercial", NBC News, November 12, 2020, © NBC UNIVERSAL
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