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Rivalz To Launch BFY Combos-Style Snacks

January 17, 2023: 12:00 AM EST
Snack start-up Rivalz has closed a round of angel funding and is set to debut its savory filled bites this spring. The product is positioned as a healthier take on Combos, a brand of stuffed snacks owned by Mars, Inc. Rivalz’ vegan snack is formulated with yellow pea protein, containing 8 grams of protein and 3 grams of fiber per serving. Rivalz products will be available to purchase on its website and in select retail channels in flavors including Late Night Pizza, Extra Chedda’ Mac and Spicy Street Taco. The capital raised during the funding round will be used to expand the team, support retail and direct-to-consumer channel growth, and invest in technology to optimize production and improve scalability.
Monica Watrous, "Snack startup takes aim at Combos brand", Food Business News, January 17, 2023, © SOSLAND PUBLISHING COMPANY
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